Apparently
Ford Motors was really into their good old motto (Found On Road Dead) a bit
too much lately, as shown in their latest ad campaign in India.
Their ad for the Figo, not available in the US, was released into the
wild tubes of the Internet and is, well, wildly inappropriate.
The
image that is meant to help sell the car is about its ability to hold women
captive while transporting them for what we assume would be rape and murder. Seriously.
The ad pictures a man in the front seat who looks like he’s wearing some
spooky knock-off of a Nixon mask if you look quickly and three women in the
trunk. Yes, the trunk. Not the back seat. And why the trunk and not the back seat?
Because
the women in the ad are all bound and gagged and looking quite unhappy about
it. One looks like she’s in a schoolgirl
outfit, another is in a fake police women outfit (like Officer Love from the
Halloween shop), and the other is just in a low-cut dress.
Now
let’s make it worse. The tag line was “Leave
your worries behind with the Figo’s extra-large boot.” (For those not in the know, the “boot” is the
trunk in British/UK English).
Admittedly,
they never ran the ad. But that it was
even a consideration should be enough. Yes,
they apologized. But they still thought
of it. They still released it to the web.
I
won’t break their copyright and include the ad, but you can go and see it at
Auto Guide:
And
you can see their “apology” over at the Wall Street Journal:
So,
really, what the fuck, Ford? Did you
just have the biggest brain fart in the world?
Or do you need to get tied up and gagged in the back of one of your own
cars?
